
About 100 years ago, when books were published and sold, dust jackets were there to simply protect the book during shipping; sort of like wrapping paper if you will. Today, the dust jacket is just as important to the book than the actual book itself! Any folds, tears, or creasing must be documented in all sales because that can seriously lessen the value of the book total.
For instance, in 1925 when Scribner’s published “The Great Gatsby,” it had a royal blue dust jacket that was easily damaged. When customers received the book, it was customary to just rip the jacket off and throw it away; its main purpose was served. However, today, a first edition of The Great Gatsby with its first printing dustcover is literally priceless. So much so that I haven’t seen one for sale in years. If you look online at many book sellers, a first edition of The Great Gatsby can sell for $500 - $1800 depending on the condition. If the book has the original dustcover, the value can multiply more than 20 times. There are probably less than 20 dustcovers, and less than 5 are in good condition. “The Great Gatsby” with its first edition dust jacket is one of the rarest books in American Literature.

With Margaret Mitchell’s “Gone With The Wind,” a good copy without a dust jacket, unsigned, can sell for $1200 - $3500 depending on the buyer. There is a seller in North Carolina who has an unsigned copy with its dustcover in excellent condition selling for $15,000.

But the most famous dust jacket story of them all is a book that is only about 30 years old. In 1975, Stephen King published Salem’s Lot. When the book was printed, the sales department had originally priced the book at $8.95, however last minute, they felt that the book was over priced and should be lowered to $7.95. So all dust jackets that were printed with the $8.95 price were clipped and sold at $7.95. Another flaw in the dust jacket is one of the characters has the wrong name. In the book, one of the main characters is Father Callahan, yet on the dust jacket, it read “Father Cody.” A major error which today leads to an expensive error.
At any rate, for years, the first printing dustcover was the $7.95 price clipped Father Cody dust jacket. In 1983, there were 3 dust jackets found at Doubleday with the original price of $8.95 with the Father Cody error. These dust jackets represent one of the most elusive item known to Stephen King collectors. To have Salem’s Lot in its first edition, first printing state with a first state dust jacket (unclipped $8.95 price with Father Cody error) is logistically and financially out of the realm of the majority of not only Stephen King collectors, but also book collectors in general.
A well-known collector in the King world has his copy of the first state dust jacket for sale. It’s yours for $60,000.
The error with the Salem’s Lot dust jacket can be a very common occurrence which later leads to a high interest with collectors. The Great Gatsby first state dust jacket had an error. On the front flap, the name Jay is missing a capital J, so it reads, “jay.” Things like this add to the over all value of a book because after the error has been detected, later printings will have the corrected version. In another topic, I will discuss errors in the actual book; there are errors in first printings than you think…
There are many ways to protect your dust jackets from damage. Many collectors have Brodart or mylar covers on their books. This is a clear protective wrap that you can buy and all you have to do is insert your dust jacket, and fold. You not only have a great (inexpensive) protector for your dust jacket, but its also very neat and presentable when its on your shelf. Below are a few links to brodart covers that you can buy online.
http://www.shopbrodart.com/site_pages/bjc/default.htmhttp://stores.ebay.com/CraftHall-Books - one of my favorite eBay sellers
Hopefully this information has been useful because if you are honestly looking to collect books, please be sure that you know the full extent of the condition of the dust jacket. I think it is fair to say that the dust jacket represents 50% or more of the overall total of the book…signed or not. Just think for yourself: if you had the chance to buy Salem’s Lot without a dust jacket, would you? Or would you rather it with its dust jacket?
To close with a helpful hint – many times people will stray away from buying ex-library books. They are marred with black marker and stamps and the condition of the book might be downright poor. However, libraries protect their dust jackets from the day they get it. So if you see a book that you really want and it's an ex-library copy, ask about the condition of the dust jacket. If it’s in good – great condition…buy it. You have a great dust jacket which means you are halfway there. All you need is a first edition with a good or poor dust jacket. Put the good condition dust jacket from the ex-library book on the good condition first edition and you have a valuable book for 1/3 of the price.